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Royal Ascot: Where Fashion Meets Horse Racing

Royal Ascot, one of the most prestigious events in the horse racing calendar, is not just about the horses; it's also a showcase of fashion and celebrity glamour. As attendees dress in their finest attire and gather for the races, Royal Ascot becomes a spectacle of style and sophistication.

The glitz and glamour of Royal Ascot

Set against the picturesque backdrop of Ascot Racecourse, the Royal Meeting attracts not only horse racing fans but also celebrities, influencers and the world's elite. The event, which starts June 18 and runs until June 22, is renowned for its high fashion and opulence.

Daniel Fletcher, the new creative director, has brought a fresh perspective to this year's style guide, encouraging a more flamboyant and creative approach to dressing with an emphasis on gender-fluid fashion.

While the traditional dress code for Royal Ascot remains in place, Fletcher's guide encourages female racegoers to explore sharp suiting as an alternative to dresses. Tailoring is highlighted as a key element, with options ranging from high-street brands like Moss and LK Bennett to bespoke pieces from Savile Row. Fletcher's style vision combines classic British elegance with playful maximalism, inspiring attendees to express their individuality and creativity.

Fashion trends for Royal Ascot 2024

This year's fashion trends at Royal Ascot focus on modern approaches and attitudes towards occasion dressing. Fletcher's style guide highlights:

  • Gender fluid dressing: Encouraging a mix of traditionally male and female styles
  • Sharp tailoring: Women are urged to consider sharp, tailored suits as an alternative to dresses
  • Playful maximalism: Bold, creative looks that showcase a sense of British elegance and glamour

The Royal Family at Ascot

The Royal Family is a staple at Royal Ascot, with Queen Elizabeth II historically attending every year. This year, King Charles III and Queen Camilla attended the opening day, adding a regal touch to the event. They were joined by the Duke and Duchess of Wellington and Princess Anne and her family, further enhancing the prestige of Royal Ascot.

In addition to the Royal Family, the first day saw appearances from ex-love islander Tasha Ghouri, Good Morning Britain's presenter Charlotte Hawkins, broadcaster Nick Knowles and former footballer Theo Walcott, adding to the event's glamour.

Royal Ascot is not just about horse racing; it's a mix of fashion, tradition and celebrity charm. People from around the globe will be dressing up in their best outfits, creating stylish looks that add to the event's glamorous vibe.

With this year's races well underway, the exciting combination of fast-paced action and fabulous fashion ensures that Royal Ascot 2024 is set to be an unforgettable week.

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