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BetMGM Sponsors and Ambassadors

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BetMGM UK has partnered with some of the biggest names in sports and entertainment to bring you the golden era in sports betting and online casino.

From our betting ambassadors to our gaming partners, these collaborations are built on communication, trust, and quality. BetMGM is a premium online betting and gaming brand. We only work with the best to make every game an occasion, every spin an event.

We set the stage perfectly with Chris Rock, our first betting ambassador, and have continued to showcase our show-stopping approach via our sports betting partnerships.

Introducing our world-class BetMGM partners and ambassadors

Newcastle United Partners with BetMGM UK

“From Las Vegas to Newcastle’’

BetMGM is proud to announce a multi-year partnership with Newcastle United. It is a partnership that will see BetMGM visible to match-goers and global TV viewers across St James’ Park.

NUFC and its always-passionate fanbase are currently experiencing one of the most exciting times in the club’s recent history. Newcastle are fighting at the top end of the Premier League once again and a hugely successful 2022/23 campaign saw the Toon secure a return to the UEFA Champions League for the first time in 20 years.

Together, BetMGM and Newcastle United will showcase entertainment on the grandest stage as the Magpies look to build on last year’s success while taking on some of the best teams in all of Europe.

History of Newcastle United

A club with a famous history, Newcastle United has overcome recent tough times to re-established itself once again as a force to be reckoned with computing at the top of the Premier League and in European competition.

In 1892, Newcastle East End absorbed the assets of Newcastle West End. Thus, Newcastle United was born. Since the formation, United have played their home games in no other stadium than the famous St James’ Park.

Located in the heart of the city centre, the stadium has played host to some of Newcastle’s greatest players over the years – the likes of Jackie Milburn, Paul Gascoigne, Kevin Keegan and, of course, Premier League all-time leading goalscorer Alan Shearer, whose statue can be found outside of the stadium.

As well as some of the best players the game has seen, Newcastle have been involved in some of the most pulsating football matches around too. Dubbed “The Entertainers”, Kevin Keegan’s side of the 1990s played exhilarating football and went toe-to-toe in all-time classics with Manchester United, Liverpool and European giants Barcelona.

A strong campaign in 2022/23 saw the Magpies compete for trophies on multiple fronts and after securing European football qualification, Newcastle United have made a return to the prestigious Champions League. With the investment in the club, Newcastle and their loyal fanbase can look forward to more famous European nights as they challenge the continent’s finest once again.

Newcastle United in Numbers:

  • 52,305 - the capacity of the famous St. James’ Park, sitting proud and towering above the city of Newcastle Upon Tyne
  • 91 - seasons in the top flight of English Football, including 29 out of the 32 Premier League seasons since its inception in 1992
  • 6 - FA Cup wins, including consecutive triumphs in 1950/51 and 1951/52
  • 4 - English top-flight titles
  • 496 - the number of first Newcastle United games played by Jimmy Lawrence, the club’s record appearance-maker
  • 206 - the number of goals for Newcastle United by record goalscorer, Alan Shearer
  • 68,386 - the highest attendance ever recorded for a Newcastle United home match, for a game against Chelsea on 3rd September 1930
  • 13 - the number of goals in the record Newcastle United victory. 13-0 against Newport County

NUFC and BetMGM

It is an exciting time for Newcastle United and BetMGM with our recent launch in the United Kingdom. BetMGM and NUFC will showcase the same level of quality that fans have now come to expect from the club throughout this exciting partnership.

We can’t wait to get started and neither can the club: "We are delighted to be introducing BetMGM as an official club partner,” said Peter Silverstone, Newcastle United’s Chief Commercial Officer.

“BetMGM already has a significant presence in the city of Newcastle, with the company's UK office here, so it is a business that understands the football club, its fanbase and the region.”

BetMGM and Newcastle United – it’s showtime!

BetMGM UK Saddles Up with Megan Nicholls

Successful jockey, insightful pundit, and all-round horse racing royalty… It is our pleasure to introduce Megan Nicholls, BetMGM’s horse racing ambassador.

As a jockey, Nicholls recorded over 110 wins over her career before retiring at the age of 25 to focus on other pursuits including television punditry for ITV and Racing TV as well as work as a jockey agent.

Megan’s wealth of experience both on and off the track has made her an undeniable force in the world of horse racing. We look forward to working with Megan and sharing her invaluable insight moving forward.

Megan Nicholls: Horse Racing Royalty

Megan Nicholls is the daughter of Paul Nicholls, a highly successful trainer in the world of horse racing. While her father’s track record speaks for itself, Megan’s accomplishments are her own, earned through hard work, dedication, and a deep understanding of racing. In her own words, she has spent her life around horses.

One of Nicholls’ passions as a child was pony racing, a pastime that would eventually come ahead of her education. It wouldn't take long before she turned her attention to horse racing full-time.

A career in National Hunt racing seemed inevitable – she impressed with 17 wins in her first season – but ultimately she chose to pivot to become a Flat jockey, citing “a different buzz” as the reason.

Nicholls proved a successful Flat jockey, winning over 110 times. Arguably her biggest victory came in 2021, winning at Aintree aboard the trusty Knappers Hill. She partnered him to a Grade Two success in the Standard Open National Hunt Flat Race.

It is no surprise that her experience on the track has translated effortlessly into punditry. Nicholls made her debut on ITV at Musselburgh in April 2021. Since then, she has featured heavily across both flat and national hunt meetings.

Megan Nicholls in Numbers

  • Nicholls recorded more than 110 career wins as a jockey, riding hundreds of mounts
  • Her best year came in 2019, when she rode 29 winners on the Flat
  • That same year Megan won the innovative Silk Series for the third time in three years with a race to spare
  • Nicholls was a featured panel member during Cheltenham 2023, one of the most-watched festivals to date

Megan Nicholls and BetMGM

We are honoured to have such a recognisable figure in our stable. The knowledge, integrity, and prestige Megan brings to the industry is as entertaining as it is inspiring. We have no doubt she will continue to be a prolific name in the sport as BetMGM’s horse racing ambassador.

“Racing has given me some of the most amazing days of my life and I’m excited to share the passion I have for it with BetMGM’s customers and horse racing fans more widely. I have big ambitions as I grow my media career and I feel that really aligns with BetMGM’s vision to be the biggest and best. We have a lot of fun ahead of us and I am so excited to be a part of the team!”

Megan Nicholls and BetMGM – it’s showtime!

Chris Rock joins BetMGM UK

BetMGM wanted a globally recognised talent who could launch the brand in the UK. Who better than American comedian Chris Rock!

Whether on stage or on set, Rock’s 30+ year career in entertainment is unmatched, earning him universal praise from fans and peers alike – not to mention multiple awards and accolades including 3x Grammys and 4x Emmys.

In the UK, Rock has amassed an incredible following, selling out many tours throughout the years. Back in 2008 he even held the record for the largest comedy audience with 15,900 packed in London’s O2 Arena.

Chris Rock: A Legend of Entertainment

From award-winning comedy specials to iconic movies and tv shows, few have reached the same heights as Chris Rock.

Rock began his career as a stand-up comedian, getting his big break when he was discovered by none other than Eddie Murphy — one of his comedy idols – giving him a role in Beverly Hills Cop II (1987). Rock would go from hit to hit during the 90s/00s, becoming a household name in the process.

In recent years, Rock has starred in: Amsterdam (2022), Spiral: From the Book of Saw (2021), Fargo (2020), and Rustin (2023).

Hailed as one of the greatest stand-up comedians of all time, Chris Rock's signature unapologetic style has entertained audiences worldwide. He’s released several successful stand-up specials including Chris Rock: Selective Outrage in 2023.

Chris Rock in Numbers

  • Chris Rock currently has over 21 million social media followers across all platforms.
  • His latest special set the Nielson record for the most-streamed comedy special in a single week.
  • His first book, “Rock This!” is a New York Times best seller.
  • Throughout his career, Rock has won 3x Grammys and 4x Emmys alongside countless nominations.
  • Chris Rock starred in two movies that opened in the US on the same day, both would become members of the $100 million club.

Chris Rock’s BetMGM Reveal

Chris Rock launched BetMGM in style with an integrated TV, digital and out of home ad campaign that saw him start in a gold speedboat in the Bellagio Fountains and arriving in London on the River Thames.

We are thrilled to be working alongside a true legend of entertainment. Rock will continue to be a prominent part of the BetMGM experience moving forward, sharing everything from promotions to safer gambling tools.

Chris Rock and BetMGM — it’s showtime!

BetMGM & talkSport Team Up

It’s a show known for the fieriest opinions, the most strident sports reaction, the biggest of big-name guests and impassioned debate on the day’s top stories… joining the conversation is BetMGM, the exclusive betting partner of talkSPORT's White & Jordan

One is an experienced journalist with over 40 years in the game, the other is a highly successful businessman and the former owner of Crystal Palace football club. Together they attract over 1.2 million listeners every weekday on their 10am-1pm radio show, making it one of the most popular sports broadcasts in the country.

Every weekday morning BetMGM will join Jim White and Simon Jordan live on air, sharing the latest odds and markets from our outstanding sportsbook alongside our opinions and predictions across the world of sport.

History of White & Jordan on talkSPORT

The White & Jordan Show stands as one of the network’s flagship offerings alongside the likes of talkSPORT Breakfast, talkSPORT Drive, The Sports Bar and Kick Off. All have contributed to some impressive listening figures, not to mention millions in online views across the likes of YouTube and X.

Last year, the talkSPORT network recorded its highest-ever listening hours. The network reached 3.4 million listeners, an increase of 15.8% year-on-year with the White & Jordan show contributing nearly a third of that overall figure weekly.

That is just one of the reasons BetMGM sponsors White & Jordan though.

The show has earned a fearsome reputation for its ability to both entertain and inform sports fans on a daily basis.

Aside from breaking the latest news and sharing their trademark unfiltered opinions, a number of high-profile guests from around the sporting world regularly join White & Jordan in the studio. These contributors actively engage with the dynamic duo, often in debate-style segments. Naturally, Jim and Simon are never short of opinions, leading to some truly iconic moments.

Regular guests of the show include former Premier League, Celtic and Republic of Ireland international manager and European Cup-winning player Martin O’Neill as well as former England and Liverpool footballer Danny Murphy. In addition, the likes of Arsenal ‘Invincible’ Martin Keown and ex-England captain Stuart Pearce frequently join White & Jordan to provide their own valuable insight on football and the wider sporting landscape.

White & Jordan: The Careers

  • Simon Jordan was the owner and chairman of Premier League club Crystal Palace from 2000-10, at the time becoming the youngest-ever chairman in the Football League.
  • Jim White spent a remarkable 23 years at Sky Sports reporting on thousands of news stories, most notably during deadline day.
  • At the 2021 British Sports Journalism Awards, the White & Jordan Show was named Best Audio/Radio Show, going on to earn the Silver Award in the same category a year later.
  • Over 1.1 million listeners tune into the White & Jordan Show on a weekly basis, contributing nearly a third of talkSPORT’s overall audience.

White & Jordan and BetMGM

To be involved in the conversation alongside two giants of sports broadcasting on one of the most popular sports radio shows in the UK starts an alliance of two top-class sports outlets. With football, horse racing, boxing and so much more, expect a range of sports discussions, outstanding odds and world-class offers live on air every morning.

Advertising for BetMGM will run throughout talkSPORT’s programming schedule alongside our daily segment on the White & Jordan Show.

BetMGM and talkSPORT – it’s showtime!

BetMGM Teams Up With Laura Woods

BetMGM is delighted to confirm award-winning presenter Laura Woods as our new brand ambassador.

Laura brings a wealth of sporting knowledge to BetMGM from her esteemed experience as a broadcaster for TNT Sports, ITV Sport and others. She joins as our latest ambassador having established herself as one of the world’s leading sports presenters covering the biggest events in the calendar.

In her new role Laura will be sharing her thoughts with BetMGM on the key sporting stories throughout the year via a weekly blog, while she will be involved in creating regular video and social content.

Additionally, Laura will feature prominently in various advertising campaigns across the brand’s channels.

Commenting on her new role, Laura said: “I’m delighted to be joining BetMGM as the brand's newest ambassador, particularly ahead of a huge couple of months in the sporting calendar with the Euros, the Olympics and, of course, the new Premier League season.

“BetMGM has a strong ethos around responsible gambling – something I’m really passionate about. It’s a really exciting partnership and I can’t wait to get started!”

Sam Behar, UK Director at BetMGM UK, said: “Laura is the ideal fit for the BetMGM brand as we grow our ambassador network.

“Her broadcasting career to date has been hugely impressive, entertaining and informing sports fans across the UK week in week out and we’re excited for Laura to share her wealth of knowledge and expertise with our customers.”

Check out Laura’s exclusive BetMGM blog entries here

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